He's right. So go read it.
...invest some time and earn the right to ask. Do your homework. Build connections. Make a reasonable request, something easy and mutually beneficial. Yes leads to yes which just maybe leads to the engagement you were actually seeking.
It is ALL about building relationships people. Had an interesting twist on this. Had a friend as me for a favor on BEHALF of someone else that I did not know. Which worked. Because I know I can trust the person asking. There is a RELATIONSHIP there.
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