Whether you believe it or not, whether you like it or not, whether you care for it or not - you have a personal brand. You just can't avoid it...It is "who you are" to the world.
In a time when everyone is telling you to build your personal brand (Tom Peters, Penelope Trunk, Rajesh, etc) he gets to the point quickly as to WHY you should be building out your brand.
- It commands a premium.
- It provides trustworthy shortcuts to people to choose you.
- It open up new opportunities.
Your brand is ever-evolving. It is something you have to watch. It is something you have to manage. It is something you have to consciously pay attention to in order to make sure you are staying "on-brand". As Rajesh says, "It is a lifetime commitment of making and fulfilling promises."
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